Its episode 10 of the Building Business Resilience show. In today's episode we’re going to be talking to Alex Mills  Alex is a home grown entrepreneur and star of the BBC apprentice.  He was a contestant on The Apprentice back in 2013 and did Wales proud! He was the first Welsh candidate in 10 years as well as incredibly being only 22 when he applied to the show, plus he was also the youngest contestant of 2013!  Keen to leave school straight after completing his GCSEs and began working for a slate business in 2009/10, when the business went under,  Alex took a redundancy package and decided to invest that money into setting up his own slate business venture based near Bridgend. He used his digital skills to grow the company and it expanded due to it’s digital expansion generating large orders each year  The business even attracted clients such as the Royal Family! In 2012, the 21year old,  Alex was ready to invest again and sold his shares to his business partner and began to look into a new, exciting insurance project.  Selling his shares gave Alex access to the capital for his new project and feeling inspired by reading one of James Caan’s books, The Real Deal, Alex decided to apply for Dragon’s Den and The Apprentice. Whilst The Dragon’s Den rejected Alex’s application, he went on to reach the semi-finals of The Apprentice where he received one of the most complimentary firings ever! Many TV offers followed The Apprentice, and Alex appeared on programs such as Celeb Juice and Virtually Famous however, Alex had no interest in being famous for his eyebrows and being Welsh.  Whilst on The Apprentice, Alex began an insurance company so it was easy now for him to turn his attention back to this. Insurance is an incredibly competitive industry but it’s something that everyone needs throughout the year and Alex felt he could come at it from a new angle with a new customer perspective as well as revolutionising the industry using technology and IT to create a smoother customer experience. Dynamo was re-launched providing a service, with no stuffiness, good quality products and very competitive price. Its new perspective is what makes it so successful and in just two years Dynamo went from start up to a seven figure revenue generation!   https://www.linkedin.com/in/dynamoalexmills/

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