Podknife - Burson Cohn & Wolfe (Ep. 109) by The PRovoke Media Podcast

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Burson Cohn & Wolfe (Ep. 109)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Mar 02, 2018
Episode Duration |: 00:55:40

Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for both firms, their leadership and the broader industry in general.

Show Notes:

'The Big Prize Is Revitalising Burson': PR Industry Responds To Blockbuster Merger

WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe

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