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Christian Buckley, Founder & CEO of CollabTalk LLC talks about ""Building your digital MarTech stack"" on Engati CX. He says that mistakes organizations make while hiring are Thinking only of SEO and SEM without really understanding the scope of it all, It is not about making it pretty - it needs to provide function and data. He also mentions that organisations need to make decisions based on data, without data attribution and tracking is reallyhard to capture.

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