Podknife - Building Where People are Looking for You by In the Sauce

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Building Where People are Looking for You

Podcast |: In the Sauce
Publisher |: Heritage Radio Network
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Entrepreneurship,; Food,; Interview,; Management & Marketing,; Society & Culture
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Society & Culture
Publication Date |: Feb 02, 2022
Episode Duration |: 01:04:03

Description
iTunes Summary

Jake Kneller is Co-founder and CEO of Sweet Nothings, a CPG brand focused on creating truly-good-for-you snacks, starting with their line of frozen spoonable smoothie cups. On this episode of ITS, Jake and Ali talk about how Sweet Nothings used consumer insights to not only help them rebrand but to move their placement in the grocery store freezer... which then grew velocity. A LOT!

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

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Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

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