Podknife - Building Delightful and Peculiar (In a Massive Category) by In the Sauce

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Building Delightful and Peculiar (In a Massive Category)

Podcast |: In the Sauce
Publisher |: Heritage Radio Network
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Entrepreneurship,; Food,; Interview,; Management & Marketing,; Society & Culture
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Society & Culture
Publication Date |: Aug 04, 2022
Episode Duration |: 00:57:23

Description
iTunes Summary

Paul Voge is the CEO and Co- Founder, with his wife Maddie, of Aura Bora, the sparkling water made with herbs, fruit, and flowers. On this episode of ITS, Paul and Ali talk about how Aura Bora is communicating their values and differentiating itself from other sparkling waters. Whether it's brand voice, their flavors, or limited additions, Aura Bora is defining what craft water looks like at scale.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

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