Building apps to expand your product’s reach, with MadKudu's Liam Boogar-Azoulay
Podcast |
Inside Intercom
Publisher |
Intercom
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Jun 06, 2019
Episode Duration |
00:24:54

Apps and integrations are critical for up-and-coming products looking to expand their reach. Predictive analytics tool MadKudu has capitalized on this strategy to grow their business with mid-market and enterprise customers. So we sat down with their Head of Marketing, Liam Boogar-Azoulay, to discuss how they embarked on this strategy and his advice for other teams thinking about building apps for their product. 

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