Podknife - Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna by Employer Branding Podcast

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Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna

Podcast |: Employer Branding Podcast
Publisher |: Jorgen Sundberg
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Human Resources,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business
Publication Date |: Nov 18, 2020
Episode Duration |: 00:24:47

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna Careers: http://cigna.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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