Ask yourself this question…WHAT DO PEOPLE THINK OF WHEN THEY THINK OF YOU?Like it or not, that answer is your PERSONAL BRAND.The rules have changed, and it's no longer an option not to have a personal brand.More than ever, your BUSINESS BRAND and your PERSONAL BRAND are becoming the same. With the explosion of options on how to promote yourself and your business, you need to be SMARTER THAN EVER to get the attention you need to succeed.If you're success-driven, chances are you've already figured out that you need to grow your brand and use it for maximum effect.THE BIG QUESTION IS "HOW?"My guest and friend, RORY VADEN, will give you those answers this week.He is also a New York Times bestselling author of TAKE THE STAIRS and PROCRASTINATE ON PURPOSE, a Hall of Fame speaker, and co-founder of the BRAND BUILDERS GROUP, where he and his team teach and implement personal brand development. He's helped several people, including me, LEWIS HOWES, ERIC THOMAS, TOM AND LISA BILYEU, LUVVIE AJAYI JONES, and many others take huge leaps forward with building our personal brands.Some of you may not fully understand personal branding, and that's where we start, digging into why TRUST is closely linked to personal branding, no matter how big you are or how big you want to be.Rory also explains how to start personal branding with practical advice you can easily implement almost immediately built around this KEY TAKEAWAY…THE GOAL IS TO FIND YOUR UNIQUENESS AND EXPLOIT IT IN THE SERVICE OF OTHERS.Many of you want to find ways to monetize your personal brand, and Rory gives you some insights using his D.A.R.E.S. (Digital, Automated, Recurring, Evergreen, Scalable) strategy.Rory will also explain what a BRAND DNA HELIX is with 6 QUESTIONS every brand builder should ask themselves.One of the most important keys to a personal brand is figuring out how you can monetize it. Rory lays out those avenues by getting you to think about P.A.I.D.S. (Products, Ads and Affiliates, Information, Deals, and Services).We'll also spend a lot of time discussing how to find your UNIQUENESS. Nobody talks about this enough, yet it's so critical to your personal branding success.We'll wrap up by talking about the three forms of PROCRASTINATION, multiplying your time, and why our brains aren't wired for success.You owe it to yourself to start THINKING about and ACTIVATING your personal brand.And Rory Vaden is the guy to help you do that.