Building a Best in Class Brand
Podcast |
In the Sauce
Media Type |
audio
Publication Date |
Nov 11, 2022
Episode Duration |
00:59:47

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.

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