I've been a fan of Ryan and his content since I saw him on a real estate show years ago, and I’m thrilled to have him on the show today! Ryan has a brand new book out called Brand it Like Serhant - and you guys - he shares some incredible tactical things to not only build a massive brand, but get super clear on your identity and what you want to create in your life.  Get ready for ways to overcome the fear of being embarrassed that may be holding you back from unapologetically building your brand, and universal strategies that apply to every single type of brand and business. HIGHLIGHTS 02:00 Is it more important to focus on building your brand or creating a product first? 06:15 How to discover (and recreate) your identity. 12:15 Are you presenting yourself how you want to be seen?  16:30 How did you structure your content as you were getting started? 19:00 How to grow your personal brand and show your true personality. 24:30 What should people delegate when it comes to content creation? 30:00 How to bring your following with you as you grow and make pivots in your life and career. RESOURCES Follow Ryan: @ryanserhant Order Ryan’s Book: Brand it Like Serhant  Get glōci HERE Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness