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Buiding With Costco
Podcast |
In the Sauce
Publisher |
Heritage Radio Network
Media Type |
audio
Podknife tags |
Brand Development, 
Business, 
Entrepreneurship, 
Food, 
Interview, 
Management & Marketing, 
Society & Culture
Categories Via RSS |
Business, 
Careers, 
Entrepreneurship, 
Society & Culture
Publication Date |
Jul 14, 2022
Episode Duration |
01:02:36

Jeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and perhaps most importantly, when to decide you're NOT ready. 

HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.

In The Sauce is Powered by Simplecast.

Jeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and perhaps most importantly, when to decide you're NOT ready.

Jeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and perhaps most importantly, when to decide you're NOT ready. 

HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.

In The Sauce is Powered by Simplecast.

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