Why Listen: I loved hearing John's unique approach to entrepreneurship and life. After 20 years of military service, John was drawn into starting his own business. While starting any company requires sales, John's approach to sales is to simply be curious about whoever he is speaking with, and learn about their pain points. This is such great advice for so many different career paths. I also appreciate how John has constructed his life to have a fulfilling family life, outside of work life, and professional life. About John: John Schmitt is a retired Army Lieutenant Colonel who served 20+ years as an Aviator and Acquisition Corps officer. Upon leaving the Army, John started his own consulting firm with a focus on biotech, advanced manufacturing and marketing projects. Additionally, he serves as a board member for multiple local non-profits. John holds a BS in Biological Sciences from UC-Davis and an MS in Microbiology and Immunology from Vanderbilt Univ.