Why Listen: The top two reasons to listen to today’s episode are: 1. Mindset - Bobby’s book, The Gift of Struggle, shares stories of adversity he has faced in his personal and professional life and how each of those struggles was a gift to him, his family, and his team. There is a great lesson for every listener in this. 2. Leadership - Bobby built his team to over 300 employees with nearly 9,000 contractors worldwide. He is humble and direct in sharing the mistakes he has made along the way to this incredible feat. If you enjoy today’s episode, be sure to check out: BTU #328 - Struggle is What Gives Us Value (Micah Fink - Heroes & Horses) - https://beyondtheuniform.org/blog/btu-328-struggle-is-what-gives-us-value-micah-fink-heroes-horses?rq=fink BTU #99 - Jacob Martinez: Army Sergeant to President of USA's 592nd Fastest Growing Company - https://beyondtheuniform.org/blog/btu-99-jacob-martinez-army-sergeant-to-president-of-usas-592nd-fastest-growing-company?rq=jacob%20martinez Beyond the Uniform has over 350 podcast episodes and 20 videos with America’s top Veterans, including Jocko Willink, the former CEO of Pepsi, NFL players and more. They are all for free at BeyondTheUniform.org. If you benefit from Beyond the Uniform and would like to help get this in front of more members of the military community, please consider donating at BeyondTheUniform.org/donate. You can also text SUPPORTBTU to 33777 and we will send you additional information. Our cost of production is $300 per month, we are an all-volunteer team, and we could use your financial support. That is at BeyondTheUniform.org/donate or by texting SUPPORTBTU to 33777. About Bobby: Bobby Herrera is the author of The Gift of Struggle, a book about leadership and the life-changing lessons we learn through our struggles. He is also the co-founder and president of Populus Group, a staffing & recruiting company with over 300 / 9k employees. Bobby founded Populus Group nearly 18 years ago. He served in the Army in Field Artillery for over seven years. With a passion for building strong culture and communities through trust and storytelling, his leadership style is about empowerment, connections, and ensuring everyone has the opportunity to succeed. Bobby grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story, the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Bobby’s philosophy in business and in life. Everyone has struggles and business leaders are no exception. Bobby’s passion is helping others understand how their individual struggles can help them connect with their communities and inspire other is what will ultimately transform their leadership style. Bobby is a proud Army veteran and currently lives in Portland, Oregon with his wife and three children.