Why Listen: While not a Veteran herself, Lida is an expert in personal branding and - in addition to her work with top executives, she has been helping countless members of the military and veterans for the past 10 years. In this interview we talk about your brand - what it is, why it’s important, and how to take steps towards improving it. We talk about defining your legacy, and how you can use your personal brand as a filter for what you say yes to and what you say no to. We talk about the strategy and the tactics for helping in your job search, and more. About Lida: Lida Citroën, founder of LIDA360, is an expert in Personal Branding for Executives, a Corporate Brand Consultant, a Speaker, Author and Reputation Management Coach. She is the author of the best-selling transition book, Your Next Mission: A personal branding guide for the military-to-civilian transition, has top-notch video courses on LinkedIn, and has been featured in MSNBC, The UK Guardian, Fortune, Huffington Post, Entrepreneur, Hiring America, Forbes.com, Harvard Business Review, CBS MoneyWatch, US News & World Report, and others. She has spent over 20 years in corporate branding and marketing.