How can you get clarity on what kind of business you want to create? Brit Morin, founder and CEO of Brit + Co, investor, and author comes back to share the basics of building and growing a business, like how to identify your idea, test it in the marketplace, expand your audience by serving one customer, create a scrappy brand, and find the confidence and belief in what you're selling. - We opened a few more spots for Cathy's retreat! Join at Cathyheller.com/retreat - Follow Brit on Instagram @brit @britco @BeSelfMade - Follow Brit on Twitter @brit - Check out Brit's online business course Selfmade at https://tryselfmade.com/ - Thanks Purple! Get 10% off any order of $200 or more at Purple.com/dreamjob10, promo code dreamjob10 Learn more about your ad choices. Visit podcastchoices.com/adchoices