Bridging The Gap Between Physical & Digital Marketing
Podcast |
MarTech Podcast // Marketing + Technology = Business Growth
Publisher |
I Hear Everything
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing, 
Personal Journals, 
Technology
Categories Via RSS |
Business, 
Careers, 
Marketing
Publication Date |
May 30, 2024
Episode Duration |
00:17:31

President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Gunderson, President of Gundir, discusses Bridging the gap between physical & digital marketing.

President of Gundir, Mike Gunderson, delves into strategies to bridge the gap between physical & digital marketing. In this episode, Miike highlights the potential of direct mail as a way to retarget website visitors and utilize address-based data to build a surround around a particular mail piece. He goes further to emphasize the importance of integrating digital signals to enhance physical marketing efforts, highlighting the use of QR codes and post reminders to increase response rates.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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