Podknife - Branded content and the battle for your audience's trust by It's All Journalism

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Branded content and the battle for your audience's trust

Podcast |: It's All Journalism
Publisher |: Federal News Network,; Hubbard Radio
Media Type |: audio
Podknife tags |: Careers,; Interview,; Investigative Journalism,; Media,; Society & Culture,; Technology
Categories Via RSS |: Society & Culture,; Technology
Publication Date |: May 09, 2019
Episode Duration |: 00:32:31

Melanie Deziel, founder of StoryFuel, talks with producer Michael O'Connell about the challenges facing newsrooms that are creating branded content. The conversation addresses the impact that tech giants like Facebook and Google have on what you read and the importance of accurately measuring how readers engage with your content online.? Learn more about your ad choices. Visit megaphone.fm/adchoices

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