Great images of your products and of you can make selling what you do a whole lot easier. Even if you’re on a budget, the investment of great photography can help elevate your business and make you look far more together than you probably feel!

But it’s often one of the biggest areas of lack for most of the business owners I work with. So few invest money into getting a range of photos they can use for social media, the website, print and anywhere else you can place them. 

In episode 24 of MAP IT Marketing, we talk to “Hipster Mum” owner Jade Warne. Jade specialises in helping business owners create stunning photography and videos of both themselves and their products, along with handing over a fair amount of advice and support around digital marketing. 

Jade’s snapped Kate Hudson, Sarah Jessica Parker, Marie Forleo, Elizabeth Gilbert, Elle Macpherson - but her favourite clients are small business women who are building their dream. After starting her career with Marie Claire and the Sydney Morning Herald, she worked for start-up “Shoes of Prey” (which I vastly regret not asking her about in this episode because I loved that business!)

Jade has an energised and engaged community on Instagram under the name @hipstermumsocial where she mixes the realities of the business and parenting juggle

We talk about the importance of carving out a persona for yourself as a business owner that can be separate from the banalities and stress of parenting, and how this can make you feel more confident and in control of your marketing and brand. 

As Jade says ”Who do you need to be in a business sense? Who you know, what is that person? How do they show up? What do they wear? What colours are important to them?  And let's bring that construction to life for you so that you can communicate really succinctly swiftly with your ideal client to make those connections in a split second”

This episode is for anyone needing to understand how  to find their own brand persona, what you need to have at home for your own product photography, why using an expert can be a worthwhile investment, whether you should use your children’s images as part of your marketing, and exactly how the balance between being in business and being a parent can sometimes feel completely impossible 

 

Today we cover

• Why it’s ok to have a brand persona
• What happens to you when you own that persona
• What you need to create your own product photos at home
• Why getting a brand photographer can save you time and money
• The juggle of owning a business and being a parent
• Why sometimes we need to follow the different seasons of our lives
• Whether you should use your children as marketing material

 

Important Links

https://www.hipstermum.com/

https://www.instagram.com/hipstermumsocial

Identify's ECommerce Webinar October 7th

 

Other recommended Episodes

How to build a personal brand

What you must do to improve your ECommerce sales

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

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