What does “Brand Britain” mean today and what comes next? An audience of students, brand leaders, investors and other stakeholders gathered in London to hear from the writer Ekow Eshun, Belstaff CEO Fran Millar, Rapha founder Simon Mottram, the Academic Dean of CSM Rebecca Wright, Nc’nean founder Annabel Thomas and Monocle’s Josh Fehnert. Devised and hosted by Bob Sheard, co-founder of the Fresh Britain agency, the event explored what the UK’s national brand means for businesses operating in its slipstream.

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