In today’s fast-paced world overrun by technology, understanding how the human brain behaves, works, and reacts is an important aspect of digital consumption. John Livesay delves more into this topic with Tim Hayden, the founder of Brain+Trust and chief business strategist at The Next Practice, by discussing how empathy and getting a full grasp of audience emotions can result in a compelling marketing strategy. Tim also explains how data science is being applied to COVID-19 trials as well as the concept of sonic gardens.