Podknife - Brad Berens PhD., IAB Editor-In-Chief Takes Us to School on the Impact of News on Brand Sponsors, And Everything Else by Media Roundtable

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Brad Berens PhD., IAB Editor-In-Chief Takes Us to School on the Impact of News on Brand Sponsors, And Everything Else

Podcast |: Media Roundtable
Publisher |: PodcastOne
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Media,; Roundtable
Categories Via RSS |: Business,; Marketing
Publication Date |: Apr 28, 2021
Episode Duration |: 01:22:29

This week on The Media Roundtable, we are joined by Brad Berens, Editor in Chief at the Interactive Advertising Bureau (IAB), who’s membership accounts for 86% of online advertising in the US, including podcasts.

Brad is not only one of the best informed minds in our industry, he also brings keen insights to bear. Among them, he describes a future where many corporations do not survive. This and many more insights are now available for free, in this week’s episode of The Media Roundtable.

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