Getting your message and offerings out there can seem like a daunting task because in today’s market there are so many options of where to advertise. On this episode of The Wealthy Speaker Show, we welcome Facebook ad and conversion optimization expert, Claire Pelletreau. Claire spends her days brainstorming ad strategies with her students, training a future generation of professional ad managers, and overseeing several thousands of dollars in client ad spend. Listen to the podcast below: Highlights you won’t want to miss: * The biggest mistake speakers make on Facebook ads.  2:45 * Testing different images.  7:00 * What to put in your Facebook ads.  9:50 * Building your list with ads.  13:25 * What does it cost?  18:05 * The one campaign you should set up now.  26:45 * Adding Instagram (or other platforms) into the mix.  30:15 * Keeping up with the constant changes.  33:10 Claire specializes in running ads that sell online courses but will happily geek out with you on ways to scale every kind of business with paid traffic. Claire also LOVES talking about money – profit, loss, the whole shebang. She asks her guests how much they charge – and how much they earn – on her show, the Get Paid Podcast. If you could use some great advice on when to boost your ads and how to get the most bang for your buck, be sure to tune in to this episode and learn from an expert! Podcast Resources: Claire’s website:  https://clairepells.com Claire’s 5 Part Formula:  https://clairepells.com/5ads Claire’s calculator:  https://clairepells.com/howmuch/ Claire’s podcast:  https://clairepells.com/blog/ Perpetual Traffic podcast:  https://www.digitalmarketer.com/podcast/perpetual-traffic/ Amy Porterfield podcast:  https://www.amyporterfield.com/amy-porterfield-podcast/ Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.