Podknife - Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign by Yeah, That's Probably an Ad

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Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Mar 12, 2020
Episode Duration |: 00:28:38

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado.

He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign.

Hosted on Acast. See acast.com/privacy for more information.

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