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Blackberry vs iPhone | App Attack | 3

Podcast |: Business Wars
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; History,; Society & Culture
Categories Via RSS |: Business,; History,; Management
Publication Date |: Nov 22, 2021
Episode Duration |: 00:24:39

It’s summer 2008, and Research In Motion’s Mike Lazaridis is at the product testing site for BlackBerry’s new device: a touchscreen designed to compete with the iPhone. This model, however, is going to leave more than broken glass in its wake, when it threatens to sever RIM’s relationship with Verizon.

But while RIM is working to match the last iteration of the iPhone, Apple is about to open up a new battlefront. One that RIM has not even dreamed of.

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