Podknife - Bigger Glasses Rack Up More Wine Sales by Science, Quickly

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Bigger Glasses Rack Up More Wine Sales

Podcast |: Science, Quickly
Publisher |: Scientific American
Media Type |: audio
Podknife tags |: Science & Medicine,; Technology
Categories Via RSS |: Science
Publication Date |: Jun 08, 2016
Episode Duration |: 00:02:21

Serving wine in larger glasses boosted sales 10 percent in an English bar, possibly because customers think they're imbibing less per glass. Christopher Intagliata reports.

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