Howard has taken a few weeks off the podcast circuit to go climb some mountains on his bike. In the meantime, we’re doing reruns of some of our favorite Panic with Friends episodes. This one with Nick Adler aired back in October of ‘21. If you missed it when it came out, now is a good time to catch up.  Today’s episode is with a new friend, Nick Adler. I’m not sure the best way to describe him – he’s a lawyer, entertainment wiz, and works with the one and only Snoop Dogg himself. They’ve gone on a massive run together, and we get into crypto and NFTs and collectibles and digital. Tons of people can talk about the technical side of it, Nick lays out the culture and community. There’s so much movement, there’s so much happening, and celebrity culture is at the center of it. They’re not passengers anymore. This crypto, digital NFT boom will have a million different use cases for a million different categories: from insurance to real estate, and more. And IP and creative and art and content, is all going to change radically due to these tools and technologies. It’s a blank canvas if you’re willing to be adventurous and take chances.  Guest - Nicholas Adler, Founder of The Unified, and longtime business partner of Snoop Dogg.  howardlindzon.com, soundcloud.com/whosbuyingthisshit  Twitter: @howardlindzon, @nickyads, @PanicwFriends, @knutjensen  linkedin.com/in/nicholas-adler-3051587  #fintech #invest #investment #venturecapital #stockmarket #finance  Show Notes: Introduction (00:48) Welcome Nick (02:02) Panicked about NFTs (02:12) How Nick and Snoop Dog think about Crypto (03:02) The social media explosion (04:38) The Crypto/Digital/NFT boom (06:23) Snoop’s blank canvas (06:54) Web3 development is global (7:20) Partnering with talent (08:23) Have a strong team and experiment (08:34) How Nick and Howard met (10:34) The last true technology crash (11:58) Evergreen and Educational Finance (12:27) Innovation in the DeFi space (15:07) DeFi platforms and staking economy (18:08) The artistic side of NFTs (18:30) The Rocket Factory NFT (19:41) NFTs and endless money printing (21:50) Inflation, deflation and trading NFTs (23:18) Collectibles and NFTs (24:56) Brands will be the NFT leaders (25:48) Will we see a Snoop DAO? (31:03) A hundred David Geffen’s in the future (34:02) You have to know how to sell (34:41) The media negotiation environment (35:56) Build a brand as yourself (41:11) Wrapping up (41:17) Closing thoughts (42:49)