Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your offer.SHOW LINKS:- DM me "magic" on Instagram stephtaylor.co to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- DM me "tweaks" on Instagram stephtaylor.co for my FREE 5-part email series—5 simple tweaks to accelerate your launch profits or visit https://stephtaylor.co/tweaks- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...