Bertha González Nieves: "I've always been an entrepreneur."
Publisher |
iHeartPodcasts
Media Type |
audio
Categories Via RSS |
Business
Publication Date |
Oct 17, 2019
Episode Duration |
00:36:44

From starting a poinsettia business as a kid, to making and selling her own greeting cards, Casa Dragones CEO and co-founder Bertha Gonzalez knew she was an entrepreneur from the start. But when she fell in love with the agave fields on a tour through Tequila, that's when she found her passion. In this episode, hear how Bob and Bertha decided to launch a tequila company together, why Bertha decided to place her brand around chefs and artists rather than traditional celebrities, and how locating the spiritual home of the product has helped guide so many of Casa Dragones' branding decisions. 

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