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Behind the Scenes of the Biggest Beauty Retailer on the Planet with Creighton Kiper
Podcast |
Fat Mascara
Publisher |
Fat Mascara
Media Type |
audio
Podknife tags |
Fashion & Beauty
Interview
Categories Via RSS |
Arts
Fashion & Beauty
Publication Date |
Apr 07, 2023
Episode Duration |
00:42:23

Walmart’s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that’s all under $5. We discuss trend-spotting; Walmart’s multigenerational beauty shoppers; the retailer’s newest prestige offerings; which celebrity lines customers are loving; and more—like how Walmart can work to unlock sustainability at scale.

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