88 - Becoming the story
Publisher |
Luiza Campos
Media Type |
audio
Categories Via RSS |
Business
Marketing
Non-Profit
Publication Date |
Feb 18, 2021
Episode Duration |
00:31:22

We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone.

But as our own experience shows us logic, data, or rational arguments alone don’t cut it. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones. 

What has proven to be a powerful tool to move us into action is storytelling. But how can you use stories for your organization and what makes a good story?

 

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