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BDTP. Your Go-to-Market Strategy with Lucy Heskins

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Nov 05, 2021
Episode Duration |: 00:42:10

Description
iTunes Summary

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Oh, blimey. — Lucy’s consulting company
Careercake — Lucy’s previous place of work
Progression — Jonny Burch’s HR software company
Building HR Software with Jonny Burch
Customer Camp — a customer research framework by Katelyn Bourgoin
The Mom Test — a book by Rob Fitzpatrick
Traction — a book by Gabriel Weinberg
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
Product-Led Growth Slack community — a resource for product-led growth marketers
Customer-led growth — go-to-market strategy that involves sales
Forget the Funnel — a resource for customer-led-growth marketing
Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
Lucy’s blog
Follow Lucy on Twitter
Follow Lucy on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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