Podknife - BDTP. Virality & Word of Mouth with Gaurav Vohra by UI Breakfast: UI/UX Design and Product Strategy

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BDTP. Virality & Word of Mouth with Gaurav Vohra

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 05, 2023
Episode Duration |: 00:42:10

Description
iTunes Summary

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Superhuman — Gaurav’s company
Traction — a book by Gabriel Weinberg and Justin Mares
Warby Parker — an example of great customer experience
How to Model Viral Growth: The Hybrid Model
What is K-Factor in Viral Marketing?
Snowflake, HubSpot, BigQuery
Wordle, DALL·E, Midjourney, ChatGPT, ai.com/lensa">Lensa — viral success stories
Check out Gaurav’s website
Follow Gaurav on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.