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BDTP. SaaS Positioning with Marc Thomas

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jan 03, 2022
Episode Duration |: 00:47:10

Description
iTunes Summary

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Powered by Search — Marc’s place of work
Obviously Awesome — a book by April Dunford
How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
The Saas Positioning Canvas
Blink — book by Malcolm Gladwell
Powered by Search blog
Follow Marc on Twitter

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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