Podknife - BDTP. Marketing for All-in-one Platforms with Geoff Roberts by UI Breakfast: UI/UX Design and Product Strategy

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BDTP. Marketing for All-in-one Platforms with Geoff Roberts

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Sep 22, 2023
Episode Duration |: 00:41:10

Description
iTunes Summary

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Outseta — Geoff’s product
Basecamp, HubSpot — popular all-in-one products
Follow Geoff on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

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This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.