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BDTP. Email Deliverability with Lauren Meyer

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Oct 28, 2022
Episode Duration |: 00:39:02

Description
iTunes Summary

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

SocketLabs – Lauren’s place of work
Patrick McKenzie’s Twitter thread about self-hosting emails
Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools
SPK, DKIM, DMARC – email authentication protocols
Spamhaus, SpamCop – spam blocklist providers
Follow SocketLabs on Twitter
Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.