Matt is joined by The Quorum founder David Herrin to discuss the meteoric rise in popularity of ‘Barbie,' the unprecedented data around its tracking, how the marketing has eventized the film, and why this movie has taken the world by storm. They also discuss the "Barbenheimer" movement and how the simultaneous release of ‘Barbie’ and ‘Oppenheimer’—along with the newest Mission Impossible film and the unexpected hit ‘The Sound of Freedom’— makes this one of the most interesting weekends in film that David has ever seen. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: David Herrin Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices