Over three-quarters of consumers said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78 percent said such content made them more likely to repurchase. But simply putting a name on an email or targeting a sales message based on recent purchases is no longer enough. Financial institutions, and customers, want to engage in a way that exhibits empathy, is timely and contextual, and most of all, creates a value exchange. We are very fortunate to have John Thomas of Relay Network back on the Banking Transformed podcast. John discusses why companies that excel at creating customer engagement generate faster rates of revenue growth than their peers. Follow us on YouTube to view the video versions of these interviews: youtube.com/c/BankingTransformedPodcast.  This episode of Banking Transformed Solutions is sponsored by Relay Network Relay Network is the innovator of SaaS feed technology, with over 10 years of experience helping companies more meaningfully engage with the people they serve. Using Relay Feeds, banks and credit unions are deepening their relationships with their customers. Relay’s goal is to help businesses maximize the value of the relationships they’ve cultivated. ​ For more information visit https://www.relaynetwork.com/onboarding-fs/