On this second part of “The Baddest Taquero”,  Isidro describes how his dad was a taco truck pioneer. Isidro talks a little bit about how his father set himself apart from the rest of the taqueros of his time. How a price point of $1.25 for a big taco was a brilliant idea, from a marketing perspective! While others were offering a small taco, Isidro’s father got customers to come in with a competitive price. Once they came in, they were hooked! 

Isidro also mentions how by listening, his dad corrected a potential mistake. Respecting their customers includes listening to them. 

Taquote: “ Listening is like, when you’re having a taco and the salsa gets truly absorbed by the carne asada.  And when that happens - you’ve heard what that taco is saying. It’s probably saying, “I’m really good!” 

Reach out! If you have a spot to recommend, a taco story to tell, or just want to say hi. Your love and kind words are the salsa on our taco:

Comments@10ktacos.com

Tenthousandtacos.com or 10Ktacos.com

A big thanks to Flobama for the theme music. Check out his EP “Flobama4Prez” available on all digital outlets today. The song was produced by Screech Beats. You can listen to more of his music on SoundCloud https://soundcloud.com/swollscreech