What makes a great story (truly) compelling? Whether it’s a part of pitch deck or a marketing campaign or even just sitting around the campfire with a handful of friends, storytelling is a powerful tool to convey feelings, facts, and deepen relationships with the people around us. Story is the lifeblood that connects us. And when you get it right, your audience is not only receptive to your message, they are compelled to take action.

Earlier this week, I spoke with Amber Williams all about how to identify your brand voice and it sparked a new idea in me. When you are clear on the exact role your Ultimate Ideal Clients needs to you to play (as their guide), everything else falls into place. Authenticity is second-nature because you’re embracing your role as an ‘encourager’ or ‘clarifier,’ ‘motivator’ or ‘enlightener,’ or even ‘assurer’ or ‘cultivator’ as you deliver your products and services. 

So, let’s breakdown the five parts that make up a compelling story and discuss how this can help you the next time you’ve got a captive audience. This includes:

• relatable characters
• visual setting
• engaging plot
• against-all-odds conflict
• a satisfying resolution

Let’s simplify that…

Here’s how to tell a compelling story - 5 simple steps

Tell your story, peel back the curtain. Do it a hundred times until it becomes second nature. And as a storyteller, you will find your true self right here, in the work.

You can do this, I believe in you.

It’s time to SIMPLIFY.

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/how-to-tell-a-compelling-story