This will help to simplify what a unique selling proposition is, aka. your USP. It’s a business term that gets tossed around a lot and if you’ve ever been like, "Uhh Mary, what’s a USP again?" I’m here to break it all down and simplify it for you.

Earlier this week, I spoke to Leonie Dawson all about how to market yourself without social media. I was blown away when I heard her revenue figures. She’s running a multi-million dollar business with clients worldwide and only working (on average) 10 hours a week.

Holy cow! Leonie is living proof that this is possible without driving yourself into the ground. Something she’s doing is working, and I think a large part of it, is that she’s nailed her unique selling proposition.

So let’s break that down...

You can do this, I believe in you.

It’s time to SIMPLIFY.

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/what-is-a-unique-selling-proposition