Today, I want to talk about a simple principle you hear thrown around a lot in business marketing.

“Know, Like, Trust.” What does it actually mean? Let’s break it all down.

Know

Do people really know your backstory, how you got to be this expert, and what fumbles you made along the way? Can you peel back the curtain and show them a little more?

Like

It's not about being popular.

It's about finding like-minded people who will chuckle at your jokes, vibe with your vibe and appreciate you sharing things about the path you're on.

Trust

Your prospective clients are thinking:

“Can I trust that you will do the thing you promised?”

“Show up consistently?”

“Bring great value?”

If you haven’t listened to episode 023 with Chris Marr on content marketing, I highly, highly recommend going back and downloading it. So many businesses get this wrong and it all ties back in with Know, Like and Trust.

It’s time to take the next step.

You can do this, I believe in you.

It’s time to SIMPLIFY.

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/bonus-020/