Today, we are going to be talking about authenticity and why it matters so much as you scale your online business.

I could go on all day about this because here's the thing, I used to try to hide who I was.

Can you relate to this? Have you ever hidden a part of you, and kiss people that didn't like it? Because I can promise you growing and scaling your business is going to be much more difficult if you do that.

If you try to pretend, if you try to be someone who you aren't, it is going to feel hard, it is going to feel awkward and you're going to always feel like your skin is crawling. 

Visit https://maeveferguson.com/episode-6-authenticity-to-scale-up-your-business/ for shownotes.