When you understand who your customer is you can adapt to their needs, you can take things off their plate and allow them to focus on making the impact on the world they want to make. As a business, you can be part of a bigger story, by impacting other nonprofits.   

Conversation Highlights:  

{00:44} Introduction to Dean Wegner.    

{02:43} The West Point experience.

{04:04} The Authentically American apparel company.

{08:44} A business plan that works.

{10:24} Being part of a bigger story.

{13:19} Being a business that's nonprofit-minded.  

{16:47} Understanding who your customer is and being able to adapt to their needs.  

{18:33} Taking things off your customer's plate allows them to focus on making the impact they want to make.  

{22:50} Advice to people that are in the nonprofit world considering nonprofit work or that have a business that they want to create something to partner with nonprofits?  

Remarkable quotes:  

God, family, country in that order.

We are a brand that celebrates the American worker, patriotism and intentionally honors American heroes.  

When you start with a blank sheet of paper you can be so intentional about who you are, what you stand for, your values, and your vision. 

We forget as a nation the toll that takes on the people that are providing our blanket of freedom, we enjoy every day.  

Understanding who your customer is and adapting to their needs.  

Resources:  

dwegner@authenticallyamerican.us  

Website: https://www.authenticallyamerican.us 

Facebook: https://www.facebook.com/AuthenticallyAmericanCo 

Instagram: https://www.instagram.com/authentically_american/ 

YouTube: https://www.youtube.com/channel/UC6jMed1mFeNLWaMXS5H6NBw? 

LinkedIn: https://www.linkedin.com/company/authentically-american/ 

https://www.linkedin.com/in/dean-wegner-9874065/ 

Bio for Dean Wegner 

Dean is a man of deep Christian faith, a Family man, Veteran, and Entrepreneur. Dean and his bride Kelly have been married for 26 years and they have 4 children, with the youngest being adopted from Ethiopia. Dean graduated from West Point in 1993 and served 7 years in the Army as a helicopter pilot and Army Ranger. After the Army, the majority of Dean’s business career was spent in business development, marketing, and strategy with Mars and Procter & Gamble. In 2017, Dean founded Authentically American, a Veteran owned, American made premium apparel brand. Authentically American is a brand that celebrates patriotism, believes in the American worker, and honors our American heroes by intentionally donating 10% of profits to Veteran and First Responder charities. As a former Division I ice hockey player, Dean is highly competitive, possesses a tireless work ethic, and he still plays in a Men’s “Beer League” every week. Dean is active in his church and serves on the board of several for-profit and non-profit companies and organizations. Dean and Authentically American are riding a wave of national media exposure having been featured in Forbes magazine, Fox News, Yahoo Finance, Newsmax TV, and SiriusXM Radio.  

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