The latest Echo Chamber episode comes from Sydney, where Arun Sudhaman sits down with former Weber Shandwick head EJ Granleese, who now runs her own successful consultancy called History will be Kind. Granleese discusses why local boutiques outperform the networks in Sydney's fiercely competitive consumer PR market, a theme that is also taken up by Poem founders Rob Lowe and Matt Holmes, who also join the pod to discuss their experience of building a new firm.