Podknife - At Cannes: Inside Westworld's 'The Maze' by Yeah, That's Probably an Ad

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At Cannes: Inside Westworld's 'The Maze'

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jun 20, 2019
Episode Duration |: 00:20:18

With more than 11,000 lines of written dialogue, HBO's "The Maze" Alexa skill from 360i is the marketing world's most ambitious use of voice to date. At the Cannes Lions, we caught up with 360i CCO Menno Kluin and Chief Strategy Officer Raig Adolfo to talk about how their team brought the project to life.

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