This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.- Why having deadlines are so important—even when launching your low ticket offer.- Why considering your client's "total lifetime value" is important when launching offers <$100.- What my business has taught me about live launching low ticket offers.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Dealing with a copycat? Check out Riz Amin's CopyCat Kit here- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...