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Asian PR‘s creative evolution, with Ogilvy‘s Emily Poon
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Sep 13, 2021
Episode Duration |
00:29:28

Ahead of PRovoke Media's Asia-Pacific Summit, Ogilvy PR Asia president Emily Poon joins the podcast to explore how creativity is evolving the region. Poon, who also judged this year's Cannes Lions, finds that new platforms and sources of influence are reshaping what PR storytelling means in Asia. 

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