Audio version of Greylock general partner Asheem Chandna's Forbes column, "Want to Win? Create the Right Early GTM Strategy," read by Greylock marketing partner Elisa Schreiber. Chandna provides guidance to early stage founders in the transition phase where many startups fail: the period after their initial success when they must move to a rigorous go-to-market architecture that enables year-over-year growth. You can read the essay here: https://greylock.com/greymatter/asheem-chandna-gtm-taking-it-to-the-next-level/