Last year, former Weber Shandwick associate director Asad Dhunna founded The Unmistakables, a marcomms agency made up of minorities, with the aim of helping businesses understand minorities and create campaigns that are more representative of society. The agency now works with clients including the English Cricket Board, Unilever and Barnado's. Dhunna, who is also director of communications for Pride in London, tells the Echo Chamber about his experience of presenting 'We Don't Need Another Diversity Talk' on stage in Cannes, and the state of diversity and inclusion in the PR industry.