On this week's podcast: Ian Hunter of Investec and our markets correspondent Joe Brennan analyse the problems facing Swiss-Irish baking behemoth Aryzta, and its CEO Owen Killian, as its share price tumbled yesterday following the latest in a series of profit warnings. Where has it all gone wrong? Michael Noonan and EU taxation commissioner Pierre Moscovici were singing from different hymn sheets at The Irish Times Corporate Tax summit earlier this week. Cliff Taylor was there and he tells us what went on. Plus: For every €1 invested in advertising, companies win an average return of over €5 - not too shabby. This is according to a new report co-authored by Alan Cox of advertising agency Core Media, who joins Ciarán and media reporter Laura Slattery to explain their findings, discuss why this bonanza is not being seized by more Irish businesses - and why loyalty programmes are a waste of time.

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